Arena Cube identity design

A new logo and identity design based on the famous Penrose tribar, and as commented by mathematician Roger Penrose himself  ”impossibility in its simplest form”.


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Cheshire Cat Co. is a multidisciplinary creative studio and design consultancy.

In a challenging environment where rapid technological advancements take place and new marketing opportunities arise, Cheshire Cat Co. believes that success lies in combining innovation and creativity, together with adaptation and high level of expertise.

Cheshire Cat Co. aims in providing holistic communication solutions to it’s customers with respect to their profile and current needs.

Our mission is to make your brand an interactive experience by using the web as a platform for dialogue.

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A brand should be an experience. Hear it, want it, feel it, touch it, and follow the story


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Arena Cube

Described through the studies of mathematician Roger Penrose in 1950, the famous “Penrose Triangle” is perhaps the best known example of optical illusion. The creation of the logo for this newly formed company in the field of software development in interactive gaming, is based on this impossible object. The letter A, the first letter of […]


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